After a few unsuccessful attempts at finding the crops, they decided to give up looking and just meet after school to smoke their own cannabis. They kept meeting at 4:20 and that became their group’s thing, meeting every day, at the exact same time, to smoke cannabis.
So how did 420 catch on and go international in the days before internet and social media? Rumour is that it was popularized after one of the Waldo boys ended up working as a roadie for the Grateful Dead’s bassist, Phil Lesh. Apparently, he told the bassist his high school story and the musical legend starting declaring that no matter where people are in the world, they should all stop what they’re doing at 4:20pm each day to have smoke break.
The Grateful Dead had, and still have, a cult following that stretches worldwide. A group of passionate, diehard, fans who call themselves Deadheads. It was this group of people who really started following the “420 code” and eventually it took off, with High Times Magazine even publishing an article about it back in the early 90’s.