I can remember when cannabis was first legalized and more than a few companies were changing the names of classic, well-known strains, to made-up names that they created in-house, solely to be used for their own branding …I wasn’t a big fan of these random name changes; I found it quite confusing.
Don’t get me wrong, I’m all for making your brand standout from the rest and I understand the logic; instead of saying I’m smoking Pink Kush – a classic strain that is cultivated by many other LPs – they wanted you to say “I’m smoking Purple Solar System”, thinking that the unique strain name would separate them from the rest of their competition. The only problem was that nobody knew what strain Purple Solar System, or any other made-up strain name, actually was which made it a tougher sell.
It was tricky enough for customers to figure out all these different made-up strain names but imagine how tricky it was for budtenders. They usually had to make charts or cheat sheets, just to know what strain was actually hiding behind those “nicknames”, so to speak.